Vendor Info

KAY-LEAD

Kaypro Corporation announced today the implementation of a unique system for providing dealers with sales leads. Known as "Kay-Lead." The system is designed to create an immediate response to end-user inquires while the potential buyer is still ready to purchase the product. According to Winn Schwartau, Director of Corporate Communications at Kaypro, there are inherent problems with conventional telephone inquiry response systems. "First of all, the average telephone operator doesn't know the product of the company," he states. An interested consumer typically responds to an ad providing a toll-free 800 number for further information. The telephone operator has little of no knowledge of the company of the product because he or she may be answering the phone for 50 of more companies. "That's not the kind of personal attention our clients deserve," Schwartau added. "A telephone operator like that cannot possibly have all of the answers to the multitude of questions a phone-in caller might have: 'What's the warranty?' 'Can I travel with it?' 'How heavy is it?' A lot of the information that's not in the ad can be simply answered by having our own staff of operators who are properly trained." The problems don't end there. It may take up to two weeks for the manufacturer to receive a set of inquires from a response service, and then the dissemination of those leads to the appropriate dealerships or retail outlets nationwide can take up to the appropriate dealership or retail outlets nationwide can take up to another week. "This means," Schwartau said, "that a user might get some information 3-4 weeks after he calls in for it. By then we've lost the sale, and so has the dealer. In our opinion, that is unacceptable response time. If car dealerships worked that way, the highways would be empty."
The Kay-Lead system will solve these problems. Kaypro is setting up its own internal inquiry service with two sets of toll-free numbers, 1-800-9-KAYPRO for California, and 1-800-4-KAYPRO for the rest of the United States. The Kaypro staff will answer the phone for up to 18 hours a day, depending upon phone traffic. The operators will be trained with the basic sales information that satisfies many of the questions of first-time callers. "We expect some 15-20,000 calls a month beginning this July." The callers will be supplied with several dealers near their home of business and strongly encouraged to visit for a hands-on demonstration. The caller's name and address will be entered into a data base at Kaypro. The zip code of the callers will be automatically correlated with dealers who have similar zip codes.
Once an hour, the sales leads will be fed to Kaypro sales reps who will call the dealers in question with the caller's name and phone number. In this manner, we can promptly respond to an inquiry in under three hours. "By getting back to a lead within a couple of hours of his initial contact, we have given him the confidence, right from the start, that he is dealing with a professional company. He is still in the mood to buy...and the call he made earlier is still fresh in his mind. He is ripe for the dealer...and eager to have his own needs satisfied. The Kay-Lead system was devised with everyone's best interest in mind." The Kay-Lead system begins operation o a national basis July 2, 1984 with a full staff of trained operators.
("Kaypro Establishes Immediate Lead Response System for Dealers" Press Release, July 2, 1984)

Kaypro General Store

What can you get for a nickel? It depends on what kind of nickel we're talking about. If it's the kind that you get from your local bank, don't even count on a newspaper. If it's a Kaypro wooden nickel, it's worth $25.00 at the Kaypro General Store. (This nickel won't buy a newspaper either.)
To get one, or two, or three and perform a public service for your friends, tell them about your Kaypro. If one of them decides to purchase a Kaypro for their very own selves, for their businesses, or for their spouses, you've just about earned your nickel.
The Kaypro General Store is represented by a catalog of "gifts" that your local participating Kaypro dealer has and can exchange for your "nickel." Ask him to show you the catalog. Same dealers carry inventory of these special items and some do not. If you have to order from the catalog or direct from Kaypro, it will take some time to receive the merchandise.
For each Kaypro purchased on your referral; you earn one wooden nickel which can be "cashed in" for such prizes as hats, jackets, T-shirts, pens, clocks and other usable gifts. To claim your prize, you must submit to Kaypro a form that has been filled out by you, the new owner, and the dealer.
Since this is a KUGpromotion, you must mention the name of your local KUG on the form. If you do not belong to any local KUG Chapter, you may use our KUG by writing "KUGRAM" on the application form.
(Kugram Jan/Feb 1985)