Osbourne

The company said that the Osborne 1 machine, which retailed for $1,995, would be reduced immediately to $1,295.

"We once were all alone in this business and now have several competitors," said Mike Sanchez, a company spokesman. "We want to shake up the market again, like we did when we introduced the machine."

"The company has lost substantial market share to Kaypro and others," said David S. Lawrence, an analyst with Montgomery Securities in San Francisco. He was referring to the Kaypro Corporation, which markets a popular portable.

The company has also reportedly been hurt by the recent chaos in the low end of the computer market, which has hit Warner Communication's Atari unit and Texas Instruments Inc. most severely. Both companies recently reported record losses.
(New York Times, July 9, 1983)