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(Created page with "==From my Interview with Marshall Mosley== (July 18, 2025 - Cave Creek, Arizona) ===Famous writers from Profiles=== Profiles was this weird intersection. Don't know why it happened, but a lot of later famous writers wrote there. David Gerrold was established before he wrote for profiles [Profiles, July 1984]. He wrote the screenplay for Trouble with Tribbles, for the original Star Trek. He wrote [the novel] [https://en.wikipedia.org/wiki/The_Man_Who_Folded_Himself The M...")
 
 
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==From my Interview with Marshall Mosley==
==Profiles announcement==
(July 18, 2025 - Cave Creek, Arizona)
<blockquote>
Pro=Files, a glossy, bi-monthly consumer magazine for users of the Kaypro computer line, sent out its premiere issue in mid-June to an initial circulation of 40,000-50,000. Written both for the novice and the expert Kaypro owner, Pro=Files offers the advertiser a unique opportunity to target a select audience of upscale consumers, all of whom have purchased a personal comuter within the past year.


===Famous writers from Profiles===
The magazine includes a full range of departments and features, both on Kaypro-related as well as general computer industry topics. It also emphasizes graphics and a good deal of four-color artwork.
Profiles was this weird intersection. Don't know why it happened, but a lot of later famous writers wrote there. David Gerrold was established before he wrote for profiles [Profiles, July 1984]. He wrote the screenplay for Trouble with Tribbles, for the original Star Trek. He wrote [the novel] [https://en.wikipedia.org/wiki/The_Man_Who_Folded_Himself The Man Who Folded Himself]. He wrote the [https://en.wikipedia.org/wiki/The_War_Against_the_Chtorr Chtorr] series.


[https://www.sfwriter.com/about.htm Robert J. Sawyer], at the time, wrote for us.
According to David Kay, vice president of marketing for the Kaypro Corporation which publishes Pro=Files, "Our readers are not just wondering about computers -- they've made that leap of faith, they know that computers can make their lives easier and more productive, and they are actively seeking ways to integrate their computers into their lives and work."


Jack Nimershine. Ted Chiang. He wrote The Story of Your Life, and it was made into that movie [Arrival], with [Amy Adams].
"We're no longer dealing with hobbyists and data-processing cognoscenti," he added. "Personal computers are now a mass market item, and their users are no longer content with either technical gibberish or "gee-whiz-look-at-the-phenomenon" general interest fluff. They're desperate for hard information, and they deserve to be treated as the intelligent adults they are."


===Marshall getting hired at Kaypro===
For advertisers, Pro=Files is not only a tailor-made vehicle for computer aftermarket products, accessories and software, but the demographic profile of the average personal computer buyer makes him of her a natural target for traditional upscale advertising. The bulk of Pro=Files' readership is comprised of small business owners, writers, managers, sales executives, engineers and other professionals.
First night there, it's December, and I'm like, it's California, it's December (1983), it's 75 degrees. Yeah. So I went to the hot tub, the apartment had a hot tub, and sat in the hot tub, and this woman comes and sits in the hot tub, and she's mid to late-40s. And we're chatting, and she says, what are you doing? And I explain, I just arrived, and she said, so you're looking for work? And I said, yeah. And she goes, well, I'm an employment counselor. And I was like, oh, that's wonderful. She said, what can you do? And I explained, at my most recent job was in a warehouse driving a forklift. And she said, well, not 200 yards from here is this new company, Kaypro Computers.


And if you go in there the first day and ask to apply, they'll turn you down. Go in the second day, ask to apply, they'll turn you down. Go in the third day, they'll hire you. And it was like, I don't know why she knew this magic formula, but it was exactly as she said. And so I became what at Kaypro was called a material handler.
Pro=Files is published by the Kaypro Corporation, makers of the Kaypro II, Kaypro 4 and 10 computers. The magazine will be distributed free of charge to all Kaypro owners for a full year after the date of purchase. (For those who already own a Kaypro, the subscription year will begin with the premiere issue.) Since the Kaypro Corporation plans to produce nearly 200,000 machines during 1983, Pro=Files' readership is expected to approach that figure by the end of the calendar year.<br>
("Pro=Files, A Magazine for Computer Users, From Kaypro Corp" press release, Comdex 1983)
</blockquote>


The guy who came down and talked to me was a guy named Alan Ogden. He was the head of material handling. I'm sure he must be passed away by now because he was almost 60 then. But he was just a sweet guy, a former hippie. Really thoughtful, really quiet, but very decisive.
==Special Items Included==
I have a copy of the September/October 1983 Profiles that has an unopened plastic jacket. The front cover states "Free disk inside!" The January/February 1984 edition it states that "In the September/October issue of PRO/FILES, BCN inserted a FREE telecommunications software disk." The edge of the insert is visible and does match this image.


Myself and another guy named Kai Sorenson were the only two Americans in material handling. There were like 12 people. And none of the Mexicans spoke English. And Kai was like right out of Bill and Ted's Excellent Adventure.  He was like "dude". They must have videotaped him or something. Assembly would just order stuff. And I'd go down and get the pallet and drive it up for a couple months.
[[File:BCN in Profiles.jpg]]


The warehouse doesn't exist. They're assembling, I believe, in three separate areas [of the original buildings].
The insert also states it is "Advertising Supplement to Pro/Files"


But there's board manufacturing, which is what was next to [the] profiles [office], where they had the vats and the dip and the whole thing. Then they had what I believe was called ICs, where they populated the boards with all the integrated circuits. Then they had assembly, which is where they put the computers together.
==Famous writers from Profiles==
<blockquote>
Profiles was this weird intersection in time. I don't know why it happened, but a lot of writers who later became famous wrote for us, though David Gerrold was established before he wrote for Profiles [Profiles, July 1984]. Gerrold wrote the teleplay for ''Trouble with Tribbles'', for the original Star Trek TV series, the novel ''The Man Who Folded Himself'', and the ''War Against the Chtorr'' series. Robert J. Sawyer and Ted Chiang, both later multiple Hugo and Nebula Award winners, wrote for us. So did Jack Nimersheim, who was nominated for a Hugo. In the mid-90s Ted Chiang wrote The Story of Your Life, which was later made into the movie Arrival, with Amy Adams.<br>
([[Interview with Marshall Mosley]])
</blockquote>


I was driving hard drives, sheet metal, and everything up. Andy Kay hired a guy named Gene. I wish I could remember Gene's last name. Gene was like 75 years old, and he wore, in hot Southern California, gray wool slacks, a plaid shirt, bow tie, the jacket with the patches on the elbows, you know, and seemed very patrician.
==Profiles Q&A Column==
<blockquote>
I had a column called Q&A, which was completely made up. It was supposedly questions from customers but I just made up the question and then the answer. I tried to come up with things that I thought people should know. It was things that weren't immediately obvious, like a lot of people who bought CP/M machines didn't know CP/M had a command processor. You could create batch files just as you could with MS-DOS. Or I’d explain how to use PIP, because PIP was counterintuitive. It was ‘PIP then target then source’ instead of ‘PIP then source then target’.


He hired Gene to create and run an inventory department, because they were losing inventory, they couldn't keep track of it, and so he came down to material handling, because I handled inventory all day long, and he interviewed me and Kai, and he pulled me out of material handling to be in the inventory department.
I would create questions and answers from issues I had run into, or what support had told me about. I would make things up like ‘Joe Cochrane from Akron, Ohio wants to know blah blah’ and then answer it. It was just a way to impart technical information the subscribers needed.


It was basically a method of inventory called cycle. Cycle counting. The goal was, you count 5% of your total inventory every day. It's a different 5% each day. So, as time goes by, like after three to four months, you have a very accurate view of your inventory.
But the articles were very different because the articles were ferociously factual. Diane Ingalls would not tolerate for one moment being loosey-goosey with the facts. If she thought I was doing that, she'd walk in to my office and hit me in the back of the head.<br>
([[Interview with Marshall Mosley]])
</blockquote>


I did inventory with like three other people, and very quickly, Gene said, well, Marshall, we're going to make you the department head. And I said, I thought you were the department head. He goes, no, I'm the supervisor. Because he would just love to sit at his desk and look out the window. But he was a very bright guy, and he would take all the information, and he had these big ledger books, like you see in the old West movies. After a few weeks, I was like, Gene, we're a computer company, why are we using ledgers? He said, because I know how to use ledgers. Here, I'll tell you what. You come in at 8, instead of 9, and you work from 8 till noon, teaching yourself how to computerize our inventory. And then you do your counting. I'll talk to you in a few months. That was the single thing made my life, made my career.
==Early Profiles avoided talking about Kaypro==
<blockquote>
''FR: The earlier profiles appeared to almost avoid talking about Kaypro products.''


To computerized the inventory I used Dbase II on a Kaypro 10. The way it worked out is Andy Kay wanted the inventory reports every morning so the whole inventory department was oriented around producing those reports for him so that's what I did for over a year.
It was the original [actually the second] editor, and I never worked for him, I think I met him once before he left. His name was Tyler Sperry.
 
When he left Gwyn Price took over and she was a very impressive woman. Hard charging, good humored, just nice. Didn't take any BLANK from anyone, but a very, very positive person. And that's when the magazine changed. More about technical detail, more about what customers needed, more about what they were interested in. She came on I think about four months before I started working at the magazine.<br>
I taught myself programming, I went to UCSD, I took a Pascal course, I also learned a little electronics in high School, but I went down to the repair department, and I learned how to do repair, because I thought it was something I needed to know.  
([[Interview with Marshall Mosley]])
 
</blockquote>
Andy Kay calls me up one day, and he's like, why don't you come down to my office, you're going to meet with me. He was there with a woman who was the head of accounting, she was big, she was mean, and she didn't like anybody, so I come and I sit down in his office, and he's says, "We're missing $10 million." Your inventory is showing 10 million less than accounting is showing and I said I'll go over it with you and I went over it with him and she was very challenging she was very aggressive and I said look I'll break it down the point if you want to look at the programming I'll break it down for you and she was like no.
 
They figured out someone had stolen a truck full of Kaypro 10s. On the south of the Kaypro campus was just a hillside right where they had cut into the hillside and they forming a semi-circular bands of 4 trailers and that's where they stored integrated circuits, sheet metal, and finished computers. And they figured out that what happened is one night someone pulled up, hooked up the truck and drove out.
 
At the time I had just turned 24 and I was like, I had that experience, I was like, I'm so out of my league. You know, it's like, my software was right, she was wrong, but I was like, I'm punching way above my weight. And I never had any interest in being a corporate, inventory guy.  
 
So I went down to the woman who ran publications, her name is Paula White and she was four foot nothing, and she was like in her late thirties, and she was very cheerful, very chipper, very nice woman, tough as nails.
 
I said, "Can I come and work and be a technical writer?" She said, "Yes". So I transferred, I handed over the inventory department to the woman who ran accounting. And I went and became a technical writer.
 
Went to UCSD, took technical writing classes.  That's was what I did for like another year.

Latest revision as of 00:36, 21 August 2026

Profiles announcement

Pro=Files, a glossy, bi-monthly consumer magazine for users of the Kaypro computer line, sent out its premiere issue in mid-June to an initial circulation of 40,000-50,000. Written both for the novice and the expert Kaypro owner, Pro=Files offers the advertiser a unique opportunity to target a select audience of upscale consumers, all of whom have purchased a personal comuter within the past year.

The magazine includes a full range of departments and features, both on Kaypro-related as well as general computer industry topics. It also emphasizes graphics and a good deal of four-color artwork.

According to David Kay, vice president of marketing for the Kaypro Corporation which publishes Pro=Files, "Our readers are not just wondering about computers -- they've made that leap of faith, they know that computers can make their lives easier and more productive, and they are actively seeking ways to integrate their computers into their lives and work."

"We're no longer dealing with hobbyists and data-processing cognoscenti," he added. "Personal computers are now a mass market item, and their users are no longer content with either technical gibberish or "gee-whiz-look-at-the-phenomenon" general interest fluff. They're desperate for hard information, and they deserve to be treated as the intelligent adults they are."

For advertisers, Pro=Files is not only a tailor-made vehicle for computer aftermarket products, accessories and software, but the demographic profile of the average personal computer buyer makes him of her a natural target for traditional upscale advertising. The bulk of Pro=Files' readership is comprised of small business owners, writers, managers, sales executives, engineers and other professionals.

Pro=Files is published by the Kaypro Corporation, makers of the Kaypro II, Kaypro 4 and 10 computers. The magazine will be distributed free of charge to all Kaypro owners for a full year after the date of purchase. (For those who already own a Kaypro, the subscription year will begin with the premiere issue.) Since the Kaypro Corporation plans to produce nearly 200,000 machines during 1983, Pro=Files' readership is expected to approach that figure by the end of the calendar year.
("Pro=Files, A Magazine for Computer Users, From Kaypro Corp" press release, Comdex 1983)

Special Items Included

I have a copy of the September/October 1983 Profiles that has an unopened plastic jacket. The front cover states "Free disk inside!" The January/February 1984 edition it states that "In the September/October issue of PRO/FILES, BCN inserted a FREE telecommunications software disk." The edge of the insert is visible and does match this image.

The insert also states it is "Advertising Supplement to Pro/Files"

Famous writers from Profiles

Profiles was this weird intersection in time. I don't know why it happened, but a lot of writers who later became famous wrote for us, though David Gerrold was established before he wrote for Profiles [Profiles, July 1984]. Gerrold wrote the teleplay for Trouble with Tribbles, for the original Star Trek TV series, the novel The Man Who Folded Himself, and the War Against the Chtorr series. Robert J. Sawyer and Ted Chiang, both later multiple Hugo and Nebula Award winners, wrote for us. So did Jack Nimersheim, who was nominated for a Hugo. In the mid-90s Ted Chiang wrote The Story of Your Life, which was later made into the movie Arrival, with Amy Adams.
(Interview with Marshall Mosley)

Profiles Q&A Column

I had a column called Q&A, which was completely made up. It was supposedly questions from customers but I just made up the question and then the answer. I tried to come up with things that I thought people should know. It was things that weren't immediately obvious, like a lot of people who bought CP/M machines didn't know CP/M had a command processor. You could create batch files just as you could with MS-DOS. Or I’d explain how to use PIP, because PIP was counterintuitive. It was ‘PIP then target then source’ instead of ‘PIP then source then target’.

I would create questions and answers from issues I had run into, or what support had told me about. I would make things up like ‘Joe Cochrane from Akron, Ohio wants to know blah blah’ and then answer it. It was just a way to impart technical information the subscribers needed.

But the articles were very different because the articles were ferociously factual. Diane Ingalls would not tolerate for one moment being loosey-goosey with the facts. If she thought I was doing that, she'd walk in to my office and hit me in the back of the head.
(Interview with Marshall Mosley)

Early Profiles avoided talking about Kaypro

FR: The earlier profiles appeared to almost avoid talking about Kaypro products.

It was the original [actually the second] editor, and I never worked for him, I think I met him once before he left. His name was Tyler Sperry. When he left Gwyn Price took over and she was a very impressive woman. Hard charging, good humored, just nice. Didn't take any BLANK from anyone, but a very, very positive person. And that's when the magazine changed. More about technical detail, more about what customers needed, more about what they were interested in. She came on I think about four months before I started working at the magazine.
(Interview with Marshall Mosley)

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